As most players who have logged in within the last 24 hours would have noticed, there is another 7 day unique event as part of the current Saga Chapter.
I'm sure many, like myself, welcome any updates which include new things for GW2.
New skins, new mastery and a time-limited series of tasks.
Would @"ArenaNet Team.4819" be able to comment why, with the release of "new content", they've chosen to only advertise gem store products and not the new things people can do ingame on the main *news* section.
I don't like to criticize that much since nothing can be 100% perfect all the time, but perhaps it would be a good idea, if you want players to return to the game, to entice them not only with "here's a new skin from the gemstore" but *also* mention the changes within the game especially since this event has a limited duration.