> @"Braynz.2906" said:
> So why not make Gems 20% cheaper for **everyone** in the Gem Store?
> @"Trise.2865" said:
> > @"Braynz.2906" said:
> > So why not make Gems 20% cheaper for **everyone** in the Gem Store?
>
> Because cross-promotions are funded by the retailer, not the supplier. Take it up with Best Buy.
People understand that this promotion is coming from Best Buy but they also remember Arenanet repeatedly disregarding players outside North America in previous promotions. Promotions that they actually had a say in. Players are jaded but to be fair to Arenanet, this modus operandi isn't unique to them. A lot of 'murican companies do business as if they had no customers from outside the country even if they have just as many or even more of those than North American ones.
They could e-mail out discount codes for online gem purchases (so no double-dipping in combination with the discounted cards) and it would show good will on their part even if they limited those codes to one per account. It's not a mindblowing discount and for many it's not about the cash saved but the ever-present impression that they are less valuable customers purely due to their geographical location.