The first mmo I ever played was [urban Dead](http://www.urbandead.com/) when it came out in 2005. You only got a fixed amount of movement points every day, 70 or something like that. Once you moved that many squares, that was it, you couldn't move any further. The game is still online. Go take a look at it at that link. Believe it or not, I ended up playing that game for something like a year and a half. Not because of the game itself but because of the community that grew up around it. My faction, The Malton Fire Department, had it's own forum where we created our own metagame world. The intriguing part of that game wasn't what the developers gave us but what we the players did with it.
As for GW 2, this December 2 I'll be getting my first 3rd year birthday present. What's been keeping me playing it for three years now? Unlike Urban Dead, part of it is the game itself. I'm working on my third piece of legendary armor in WvW. Unlike the op, I have no problem racking up the pips there. If nothing else is happening, I'll solo roam the WvW maps taking out every target of opportunity I can find. Sometimes I'll fall in with a small pug and we'll rampage across a map together. When a big zerg is running, I'll follow the commander tag and fight in massive, sometimes epic, battles. WvW isn't the only thing I play though. A good part of today I spent working on PoF mastery points so I could train my skimmer to swim underwater. Got the last needed mp late today. Now I just need enough PoF experience to finish that track, then I can finally train the critter.
It's not just the game itself though. I'm in a guild now that really feels like home to me. Last night I helped out on a guild hp train for folks who needed HoT hero points. The night before I took a couple of guildies on a run through the Crystal Oasis and Desert Highlands hero points when they needed them. Before the HoT hp train last night, the whole guild got together for the guild missions, which are always fun doing together as a group. One guild member leads a PvP training group and another leads a fractal training group. I've never really done either mode before but again, it's fun doing them with a group of guildies, so I'm just starting 2 whole new game modes.
Personally, I really don't like the GW2 stories. They seem like long, boring slugfests a lot of the time. I only do them if I need to in order to unlock something I want. The whole Icebrood Saga has been an epic failure for me. (If you like it, I'm glad for you. It just doesn't do much for me.) Still, there's more than enough in the game and in my guild community to keep me involved and I very much appreciate that.