In my opinion they should not be scared of a yelling salty minority on the internet echochambers (few 100 people, you can almost count them, its always the same names), nothing different since even gw1 times. Its been mostly quiet for a period of half a year now, some comunication and teasing hype wont hurt. Especially in these times, that builds confidence and a new community foundation (new players, existing and returning(like me)) which has been eroding for some years now.